Customer Lifetime Value
- Vira Creation and Strategy
- Jan 8
- 2 min read
Updated: Apr 21
If you’re spending time and money bringing in new customers but they aren’t sticking around, you’re leaving serious revenue on the table. The key to long-term growth isn’t just getting customers—it’s keeping them engaged, increasing their spending, and turning them into loyal advocates. That’s where Customer Lifetime Value (CLV) comes in.