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Customer Lifetime Value

  • Writer: Vira Creation and Strategy
    Vira Creation and Strategy
  • Jan 8
  • 2 min read

Updated: Apr 21

If you’re spending time and money bringing in new customers but they aren’t sticking around, you’re leaving serious revenue on the table. The key to long-term growth isn’t just getting customers—it’s keeping them engaged, increasing their spending, and turning them into loyal advocates. That’s where Customer Lifetime Value (CLV) comes in.

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