What Does It Cost to Gain a Customer? Understanding Cost Per Acquisition.
- Vira Creation and Strategy
- Dec 28, 2024
- 2 min read
Updated: Apr 21
A key factor in measuring marketing success is Cost Per Acquisition (CPA). If you’re investing in advertising, the cost depends on where your ideal customers are paying attention. Would a TV ad be worth the investment, or would you see better conversions with a newspaper ad? Tracking CPA helps you make smarter spending decisions and get the most out of your budget.